3. “OVO City Edition” – (2019-20)
The annual continuation of a ground-breaking partnership that has merged sports, music and culture, the OVO Raptors jersey always comes highly anticipated. And while Drake’s consortium has come out with some sweet ensembles in the past, the 2019-20 OVO City Edition has to take the cake.
The look seamlessly blends the old with the new. The stegosaurus spikes on the nameplate make a welcome return, along with the ’90s font on the front. As to be expected, the jersey is drenched in OVO’s signature black and gold colour scheme.
The jersey also says “Toronto” on the front, a rarity in franchise history that adds to the civic pride that the uniform evokes.
Since becoming the team’s global ambassador in 2013, Drake and his OVO brand have increased in prominence with the team. OVO now has the naming rights to the Raptors’ practice facility, along with a patch on their warm-up jerseys that made every hypebeast go crazy.
Sun Life Financial is the current in-game jersey sponsor for the team, but when that contract runs out, could the OVO owl make its on-court NBA debut? If this came to pass, it would only further an unprecedented relationship between a musician and his childhood team.