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Toronto Raptors: Which Company Should Sponsor Their Jerseys?

By Demar Grant

Sep 26, 2016; Toronto, Ontario, Canada; Toronto Raptors guards DeMar DeRozan and Kyle Lowry (7) pose for pictures on media day at BioSteel Centre. Mandatory Credit: Dan Hamilton-USA TODAY Sports
Sep 26, 2016; Toronto, Ontario, Canada; Toronto Raptors guards DeMar DeRozan and Kyle Lowry (7) pose for pictures on media day at BioSteel Centre. Mandatory Credit: Dan Hamilton-USA TODAY Sports /
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Toronto Raptors
Apr 16, 2016; Toronto, Ontario, CAN; A general view of the Air Canada Centre prior in game one of the first round of the 2016 NBA Playoffs between the Indiana Pacers and Toronto Raptors. Mandatory Credit: John E. Sokolowski-USA TODAY Sports /

Air Canada

The Air Canada Logo is just too perfect, an encircled maple leaf is subtle enough to make people think it’s not an advertisement. Air Canada also sponsors the house the Raptors play in, so why not their jerseys too?

Honestly, this is the least sexy pick out of all the options because it means MLSE punted on doing anything of consequence with the one sponsorship spot they have available. Air Canada is a safe choice, Canadians will recognize it and it’s non-intrusive. But it also doesn’t appeal to anyone outside of Canada and it doesn’t bring anything exciting to the table. Meh.

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