Toronto Raptors: Which Company Should Sponsor Their Jerseys?
By Demar Grant
![Sep 26, 2016; Toronto, Ontario, Canada; Toronto Raptors guards DeMar DeRozan and Kyle Lowry (7) pose for pictures on media day at BioSteel Centre. Mandatory Credit: Dan Hamilton-USA TODAY Sports Sep 26, 2016; Toronto, Ontario, Canada; Toronto Raptors guards DeMar DeRozan and Kyle Lowry (7) pose for pictures on media day at BioSteel Centre. Mandatory Credit: Dan Hamilton-USA TODAY Sports](https://images2.minutemediacdn.com/image/upload/c_fill,w_720,ar_16:9,f_auto,q_auto,g_auto/shape/cover/sport/0565f6440de526f1ba06985e8006a291ca9150870ceb1fdc2c7faa960d58f31c.jpg)
Since the sponsorships are inevitable at this point I think it would be prudent if were to take a look at which companies would be the best fit for the Toronto Raptors’ uniforms.
The Sacramento Kings became the second team in the NBA to gain a jersey sponsorship with their partnership with Blue Diamond Almonds. Ironically, following in the footsteps of the Philidelphia 76ers, they have agreed to a three-year $15 million contract to slap the Blue Diamond Almonds logo opposite of the Nike swoosh beginning in the 2017-18 season.
Adam silver initially said that the introduction of sponsored ads on jerseys was ‘very likely’ but it eventually evolved into inevitable. He also made it clear that the sponsorships are a pilot program, temporary and subject to fan reaction. Plainly put, if the fans hate them they’re gone.
But, since the sponsorships are inevitable at this point I think it would be prudent were to take a look at which companies would be the best fit for the Toronto Raptors’ red, white and blacks.