The Buffalo Bills and their partner, Rogers Communications have announced that the annual Bills in Toronto regular season game will be postponed for the year 2014. The Bills in Toronto series began in 2008, and has continued through 2013 with the Bills playing 6 regular season games at the Rogers Centre in Toronto–in addition to 2 preseason games. The Bills have a record of 1-5 in those 6 regular season games, with the lone win coming against the Washington Redskins in 2011.
The attendance for the games have seen a continual drop since the series first began in 2008, with attendance below 40,000 in their last game in 2013 against the Atlanta Falcons. Also, several players have made their displeasure known that they do not wish to lose a home game in Buffalo to travel to play on astro turf in Toronto.
Buffalo Bills’ President and CEO, Russ Brandon, issued the following statement:
“The Buffalo Bills and Rogers are committed to delivering a first-class NFL experience to Canadians. As such, we have postponed for one year the scheduled 2014 regular season game at Rogers Centre in Toronto, and that game will return to Ralph Wilson Stadium. We will use this time to collectively evaluate opportunities and build on the foundation to enhance future games.
We are committed to continuing our partnership and have secured a robust sponsorship agreement for the 2014 season that will bring Canadian NFL fans visibility and access to the Bills. The sponsorship includes ticketing, merchandising, media exposure, and a newly created Canada House, near Ralph Wilson Stadium, that will serve as the official pre-game Canadian tailgate zone for all Bills home games.
The NFL remains very popular in Canada and we are dedicated to enriching the experience for the fans.”
The partners have certainly not ruled out a return to Toronto in the future.